Weight lifting should be an inclusive activity that women feel is open to them as well as men. We want to normalise weight lifting for women. We will do this by researching what the perceived barriers women face using free weights and look into how we can change this.
Over the next few months, we will be working together to support more women to choose weight lifting as part of their exercise habits, challenging the existing cultural norms and celebrating the women and men who encourage more women to participate in weight lifting.
We will be using both Women in Sport and British Weight Lifting’s social media platforms, with support from This Girl Can to gain insight into personal experiences of female gym goers and how they feel about using the weights section.
This will help inform our campaign and allow us to delve into what changes, both attitudinal or physical, that need to be made.