#TimeTogether, in partnership with Global, is about allowing mum and daughter to set aside time to develop their relationship with each other, and with exercise.
Women in Sport’s Reframing Sport for Teenage Girls research looked at the importance of understanding the lives of teenage girls and appreciating what is important in helping them find the joy, fulfilment and inspiration for being active.
One of the key themes of the work that was uncovered was the power of the relationship between mums/mother-figures and daughters.
Teenage girls cherish alone time with their mum and view their relationship as a ‘safe space’ without any fear of judgement. This provides an opportunity for both to be active together, and discover the joy, fun and well-being benefits of exercise.
Currently only 42% of teenage girls meet physical activity guidelines and just under a third of girls (32%) are inactive, engaging in less than an average of 30 minutes activity per day (1).
We also know that mums are often reluctant to allocate time for themselves to be active with 32% of women saying that they couldn’t prioritise exercise during lockdown as they had too much to do for others (2).
#TimeTogether, in partnership with Global, is about allowing mum and daughter to set aside time to develop their relationship with each other, and with exercise.
We want daughters and mums to discover a new way of spending time together, by being active. Hula-hoop together, walk together, climb together, swim together. Whatever you want to explore – now is your #TimeTogether.
Listen to our Global radio ads below:
Mum ad
Teenage Girl ad
Over the next 4 weeks we will be sharing lots of fantastic activity ideas from some great partners, see below for more details. Try something new with your mum/daughter and share your experiences with us on social media using #TimeTogether!
#TimeTogether
- Funded by Sport England
- In partnership with Global
- With pro-bono support from creative agency Lucky7
(1)Sport England Active Lives Children and Young People Survey Academic Year 2018/2019
(2)Women in Sport, Lockdown Research, 2020