Consultation and conversations with hundreds of women across the country have revealed that strength is personal; it can be physical or emotional and everyone finds it in their own way. Lifting weights is one-way women can find their strong, but weights areas in gyms can be intimidating places to look for it and this campaign aims to change this.
The campaign will challenge the gender stereotypes associated with weight lifting, celebrate women ‘finding their strong’ and ultimately encourage more women to get lifting.
Women in Sport and British Weight Lifting, with support from This Girl Can, are encouraging women from across the UK to share what ‘strong’ looks like to them; whether you are woman who wants to beat her personal best or someone who exercises to feel stronger for their everyday busy lives.
Join us over the next month to support more women to choose weight lifting as part of their exercise habits.