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Insight

We know women and girls. We know the values driving their decisions. We know their influencers. We know the barriers they experience inside and outside of sport. We use this insight to help sport design, deliver and communicate activity that women and girls want to be part of.


We do this by using our existing insight as well as a range of research techniques to understand women and girls and help shape the right solutions. Our research services include:

  • Market sizing (based on Active People Survey data)
  • Secondary Research
  • Quantitative research (e.g. online surveys and telephone surveys)
  • Qualitative research (e.g. focus groups and in-depth interviews)

Our insight has informed all of our major reports and releases. To discuss our Insight Services, contact our Insight Team on laura@womeninsport.org


Access our resources library for a record of our current downloadable insight.

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