British Cycling were one of our priority partners last year (April 2015 – March 2016). We have worked with the National Governing Body for a number of years and here’s what they say about us:
“British Cycling have found the support from Women in Sport during 2014-2015 to be highly beneficial and valuable. The gendered Active People Survey results provide us with a great resource to drill down into some of the extra detail about our sport. The overall support from the Sport Partnership Manager has been of high value, alongside the extra support from the wider team on research and marketing.”
What did we do
British Cycling works across all areas of cycling, from managing and pioneering the elite sporting success of recent years, to encouraging thousands of people from all walks of life to give riding bikes a go.
The vision is to ‘change the culture of cycling and get one million more women on bikes by 2020.’
British Cycling were interested in exploring the journey of women transitioning from recreation to challenge riding (e.g. Sportives, Breeze Challenge events).
Women in Sport delivered a research project to identify who the riders are and what the journey looks like to ultimately increase the number of women entering challenge rides.
To do this the following areas were explored:
* Identifying the key influencing factors for women to transition into challenge riding
* Understanding the demographics of current female challenge riders
* Exploring the current user journey
* Finding out when transition occurs and why
* Identifying the barriers currently preventing recreational riders from making the transition to challenge riding
The research element of this project has been completed and we are now in the process of looking how we can use this information to encourage more women to take part in challenge rides.
Ride for a personal challenge:
With 500+ events to choose from, why not consider a non-competitive challenge ride suitable for all abilities. Breeze Challenge Events, taking place August-October 2015, offer all the challenge of a sportive with all the informal sociability of a Breeze ride.
Young women and girls: British Cycling’s development programme for young people, Go-Ride, offers many opportunities for young females to get involved with cycle sport. Find your local club here.
British Cycling is also keen to encourage more women to be involved at coaching at every level of the sport. Here’s how to get involved.
Additionally, there are lots of opportunities for females to get involved with leading bike rides. Our leadership qualifications are hosted as female-only courses, for either female cycling enthusiasts who would like to become Mountain Bike leaders, or to become a Ride leader on the Breeze programme leading bike rides for women.