England Athletics

England Athletics were one of our priority partners last year (April 2015 – March 2016). We have worked with England Athletics for a number of years and here’s what they say about us:

 “England Athletics have benefitted from the support of Women in Sport over the last few years. In particular our Communications Officer has taken advantage of support and guidance from the Women in Sport team and contributed to as session discussing our Why We Run campaign at the last NGB forum. In addition the support around insight has given us some initial reports around the motivations of female runners, which we’d like to discuss developing into a larger scale research project using the research on women’s values and influencers to look at both runner and non-runner motivations. We look forward to continued work with Women in Sport in 2015/16”


What did we do

Women in Sport supported England Athletics on a number of research projects last year including:

1. Gaining insights to engage 14-16 year old girls in athletics

2. Supporting a segmentation project

3. Aligning ‘This Girl Can: Running’ channels to new and existing insights

A case study on our work with the ‘This Girl Can: Running’ campaign can be found here.


Get involved

This Girl Can: Running is a national campaign created with Sport England and a wide range of partnership organisations. It’s a celebration of women up and down the country who are running, jogging or walking their way to a more active lifestyle.

Running is for everyone. There’s no bum too big and no jog too small. If you’re getting out there, or are curious about giving it a try, then This Girl Can: Running will be with you every step of the way.