In a bid to encourage more supporters to get together, get active and raise money, 1Rebel Commercial and Sales Director, Rosie Sargeant blogs about how their sponsored #WomensSportWeds spin session achieved both charitable and commercial objectives.
I was contacted by Women in Sport and got involved with Women’s Sport Wednesdays through my job as Director of Sales at 1Rebel. The charity wanted to organise a Ride class led by one of our inspirational instructors, Melissa Weldon, who has founded Fempower, another fantastic movement to support women.
In the planning stages of the event I met with some of the women who work for Women in Sport and was fascinated by the insights they shared regarding barriers to women getting involved in sport.
Some of these I too encountered when planning the event – its 2.30pm start time meant that many women who worked in the City (our studio is located next to the Gherkin) could not leave their desks mid-afternoon to attend the 45-minute spin class. On the other hand, it was very encouraging to hear from some women who brought several colleagues along, with the full encouragement of their (male) peers at work.
The event was a huge success for both parties – Women in Sport raised a considerable amount of funds and awareness for their very worthy cause, and in doing so, many women attended a spin class for the first time and enjoyed it so much that they have subsequently made a habit of coming to 1Rebel sessions, and are gradually introducing more and more women to the #RebelArmy.
It is incredibly fulfilling to know that one of the main objectives of my job – to expand 1Rebel’s customer base – is also helping increasing numbers of women develop a real passion for sport and thereby improve their health and wellbeing. Knowing that I have helped facilitate this is a wonderful feeling, and I would urge anyone who can to get involved.
Could your workplace support Women’s Sport Wednesdays? If so drop us a line at firstname.lastname@example.org to let us know.