Ruth Holdaway, Chief Executive of Women in Sport, has been blogging for the Huffington Post on sponsorship in women’s sport and the potential impact of the University Women’s Boat Race.
Coming first, winning, that’s what sport is all about right? Perhaps not in 2015. This year being first means something else for women’s sport – the first Universities Women’s Boat Race on The Tideway on the same day as the men’s race, the first time the Women’s Boat Race has been broadcast live on BBC1. And there is more; the first women’s England international football match to play to the roar of a sell-out crowd at the new Wembley, with the FA Cup Final to follow suit later this year – the FA Women’s Cup that is. And I almost choked on my morning cuppa a few weeks ago when I heard, for the first time, a Netball Superleague result broadcast as part of a run-of-the-mill sports bulletin during a national radio breakfast show. Brilliant!