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First stop Nottingham – 28th September

Evolving from the Insight Series events, Insight on Tour is way for Women in Sport to share their ground breaking research with Sports Development professionals working at a regional level to engage women and girls in sport and physical activity.


Date: Wednesday 28th September 2016

Venue: Harvey Hadden Sports Centre

Time: 1-4pm

Price: Early Bird £35.00 per delegate

To book now click here


This three-hour workshop will focus on ‘leveraging influencers and role models for the benefit of sport for women and girls’. Discussions will centre on Women in Sports ground-breaking ‘What Sways Women to Play Sport?’ research (2015) and explore how this can be used to change sporting behaviours locally.

We will start the workshop by sharing our methodology and investigating the differences between role models and influencers in relation to women and girls in sport. We will then explore the main research findings, discussing the six spheres of influence and how they can interact with the behaviour change journey. Crucially, the second half of the workshop will focus on the activation of this research, we will examine how to utilise the spheres of influence to have a positive impact on local programmes and products.


The workshop will be very interactive in nature, involving individual and group tasks, while thinking about real examples. There will also be plenty of time for delegates to network and share good practice.

This workshop is aimed at sports development professionals including but not limited to; sports development officers, County Sport Partnership staff and NGB staff.