Ruth Holdaway Announced as Non-Executive Director of London FA

November 2017

The London Football Association (LFA), the largest of the County Football Associations has stepped up to the challenge of making the sport more representative and inclusive of Londoners.

We are proud to announce the appointment of Ruth Holdaway, Chief Executive of Women in Sport, as a Non-Executive Director of the Board.

The LFA hope that the board members will help shape a more diverse and sustainable future for football and want to change perceptions and any social barriers to participation. Something we at Women in Sport are keen to influence.

The reform in the LFA adheres to Sport England and UK Sport’s Code for Sport Governance, which was influenced by our Beyond 30% Campaign.

Ruth Holdaway said: “I’m delighted to have been appointed to the board of the LFA and excited about the opportunity to build on the great work that has already been done to engage more women and girls in the game.  As a new Board, we are committed to good governance and to ensuring we are making football inclusive for all Londoners. We’re dedicated to delivering great experiences across the capital to attract more people and keep them playing football.  I can’t wait to get started.”


Lisa Pearce, CEO of LFA said: “Our governance initiative attracted overwhelming support from the sporting and business communities and as a result, we received over 65 applications for the Non-Executive Board roles.  I was extremely impressed by the calibre of female applicants and we have strengthened our board with a group of talented and highly qualified individuals. 

“Our new board members’ wealth of diverse management skills, experience and backgrounds puts us in a very strong position and we’re looking forward to entering an exciting and progressive era for the LFA.”

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