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Women in Sport welcomes Sport England’s new strategy and supports its priorities for investment to tackle inactivity.

The prioritisation of under-represented groups in sport and physical activity – including women – is hugely encouraging as we continue to champion the right of every woman and girl in the UK to take part in, and enjoy the benefits of, sport.

As the experts in women’s experiences of sport and physical activity, Women in Sport hopes to play a key role in tackling inactivity amongst women, using our research, insight and practical experience to drive and implement positive change.

Following the recent launch of our Changing the Game for Girls: In Action report, we also warmly welcome more investment in children and young people from the age of five.

Our findings and work with the Youth Sport Trust, through the Girls Active programme, demonstrates that by targeting interventions for individuals at a young age we can ensure they build active habits for life. We see huge potential to build on this work, looking outside the school gates to meet the needs of all girls.

Responding to the publication of Sport England’s new strategy, Women in Sport Chief Executive, Ruth Holdaway, said:

“We look forward to working with Sport England, the sport sector and other partners to help create a culture which engages with and supports women and girls to play sport at every stage of their lives, whether as participants, volunteers, supporters or members of the workforce.

The publication of Sport England’s strategy Towards an Active Nation and it’s recognition of the importance of investment in sport and physical activity opportunities that meet the needs of women and girls is an important step towards addressing a major inequality in sport which is having a negative impact for society.

However, a strategy alone cannot change the world.  Sports clubs and leisure providers now needs support to understand where the relationship women and girls have with sport is broken and need help, and critically, investment, to fix the problem.  Women in Sport exists to provide this support and we are ready to respond.”