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Supporting London’s clubs engage more women and girls in sport


For the past year Women in Sport has been working with London Sport on their ClubWorks programme. This week, that partnership continued to benefit even more women and girls in the UK.

Funded by the Greater London Authority, the three-year programme is designed to help support clubs and organisations in the capital through developing coaches and volunteers, attracting new members, helping to access funding and planning for the future.

As part of the consultation process, a number of clubs asked for specific support to attract more women and girls to their sessions and keep them involved longer term. This is a really positive step, to see clubs identifying gender gaps in terms of their membership and starting to review what their offers for women and girls look like.

In order to help these clubs, we have developed a bespoke ClubWorks workshop. The workshop is based on our pioneering Understanding Women’s Lives research and challenges clubs to ‘think differently’ about their current practices.

The workshop covers four key themes; understanding your audience, marketing and communications, products and programming and retention. For each theme we share insights and use practical examples to bring activation elements to life. Clubs are able to ask questions throughout and together we explore ideas on how they can implement tools and techniques within their own communities.

Since the start of ClubWorks, we have delivered three workshops with two more scheduled in 2016. During this process, we have worked with a variety of clubs: from traditional sports clubs, to youth clubs and community organisations and importantly with a mix of volunteers and paid staff.

Our latest workshop was held earlier this week (13 July). We welcomed Bexleyheath & Belvedere Hockey Club, Streatham Youth and Community Trust, Cycle4all, Pempeople, Jacksons Lane and Love to Swim.

All of the clubs turned up with an open mind wanting to learn new ways to engage women and girls in their clubs. The group were really keen to learn, asked lots of questions and were encouraged by the research that was shared.

At the end of the workshop we ask clubs to make a pledge, to identify one or two actions, no matter how big or small, to action when they get home. The ClubWorks Club Support Officers will then follow up and continue to support the clubs over the next few months and feedback to us so we can document positive impacts. This is the key part of the process for Women in Sport – taking new insights and tools and putting it into action for the benefit of women and girls

To access this particular workshop and programme you must be a ClubWorks club. For more information, to make this happen and on the programme itself visit the London Sport ClubWorks page on their website