Our London delegates were treated to a packed day of presentations and tasks on 5th February. Like their Manchester counterparts, those attending were the first to hear about our new insights into ‘seasonal drop-off’ and partners were challenged to help share and put insight into action for the benefit of women and girls.London Sport provided a comprehensive update of their strategic direction, both generally and with a focus on women and girls, and shared new insights into understanding their audience across the capital.
The highlight of the day came in the afternoon with two local case studies – Goals4Girls () and King Alfred’s Academy (). Both projects are a fantastic example of how local partners have used insights and applied them to make sport a more viable option for young girls. Some of the young girls involved in the projects helped present and stole the show – they spoke intelligently and passionately about their experience and are real ambassadors for our values and work. For Women in Sport and most partners in the room, we can often feel quite separated from participants, from what is happening on the ground, but these girls were a great reminder to us all of why we do what we do every day – they inspired me to continue championing for change and to allow all women and girls amazing and lifelong opportunities in sport.