It's tough being a girl
Being a girl growing up isn’t easy. It’s confusing at the best of times; at the worst, it’s downright stressful. Conflicting demands, pressures, changes, situations, all while trying to get on with the day-to-day of living life – is it any wonder that growing up is one of the most chaotic times of our lives?
At the same time, the media that girls consume absolutely bombards them with – quite often contradictory – visions of the life they could, should or would love to be living. Whether it’s models, make-up or men, the message from girls’ media doesn’t always do a lot to help make things easier.
In among all of this, girls are becoming steadily less and less active than boys. It begins at about age 8 and then, by the time they’re 14, just 1 in 10 girls meet the official guidelines for physical activity.
1 in 10.
That’s just 1 in 10 of our sisters, daughters, grand-daughters, nieces, cousins, friends receiving the physical and mental health benefits that being active brings.