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Women’s Sport Week: 3-9 October 2016

Women’s Sport Week returns to raise the profile of women’s sport in the UK.

Leading charity Women in Sport, Sport England, National Governing Bodies, the Department for Culture, Media and Sport, and major broadcasters have announced the date for the UK’s second Women’s Sport Week. Starting on Monday 3rd October, the week will celebrate and showcase women’s sport at every level, from the grassroots to the elite, and will highlight the incredible contribution that women make to sport.

Building on the momentum from the Olympic and Paralympic Games in Rio this summer, the collective force behind Women’s Sport Week calls on everyone within the sports community and beyond to use this occasion to organise events, generate debate, and show their support to help women and girls reach their full potential through sport.

Women’s Sport Week will raise awareness of opportunities for women of all abilities and backgrounds to engage in sport, by taking part, volunteering and experiencing live sport, and to play an active role in sport leadership and workforce, from coaching to boardrooms, across the country. During the week, Sky Sports and The BBC will devote more broadcast time to celebrations of women’s sport, in a bid to improve sustained and consistent media profiling of female athletes and sports teams.

Women in Sport will be highlighting the importance of commercial investment in women’s sport through publication of its annual sponsorship audit, and will be launching a fundraising campaign to help transform sport for the benefit of every woman and girl in the UK. Sport England will be using the week to continue to drive home the benefits of the hugely successful This Girl Can campaign.

Ruth Holdaway, Chief Executive of Women in Sport, said:

Women’s Sport Week proved a hugely successful campaign last year and we now have a fantastic opportunity to build further public interest and celebrate the important contributions that women make in sport. With our partners, we can reach out to the whole community – women and men, girls and boys, those who are already passionate supporters of women’s sport and those who have yet to discover how brilliant it can be. We hope many more people will learn about opportunities for women in sport, champion our work and join in.”

Andy Cairns, Executive Editor of Sky Sports News said:

Women’s Sport Week is an important event in the sporting calendar and there will be plenty for viewers to look forward to on Sky Sports News. Last year we led the way with stories every hour through the week, and will be doing even more this year: on Sportswomen and across our digital outlets we’ll have interviews with leading names, in depth features, inspiring stories, polls, and analysis of the news and stories that shape the world of women’s sport. From grass roots to elite level there will be something for everyone to enjoy.”

Shelley Alexander, Editorial lead on Women’s Sport for the BBC, said:

“BBC Sport were delighted to win the #BeAGameChanger ‘Media Initiative of the Year’ award for their Women’s Sport Week 2015 coverage – and we are now looking forward to contributing to the success of #WSW16. This is a wonderful opportunity for the BBC to encourage more women and girls to take up sport through inspiring stories and interrogate women’s sport through original journalism to ensure our sportswomen have a level playing field and celebrate how sport empowers all women.”

Tanya Joseph, Sport England’s Director of Business Partnerships, said:

“This Girl Can’s success proves that a behavioural change campaign can have a meaningful impact if it’s prepared to tackle issues head on. Women’s Sport Week offers a great opportunity for the sport sector to challenge itself to question what it is doing to make sport, both elite and grassroots, as accessible and welcoming as possible. While thankfully attitudes to women in sport are changing for the better, now is not the time for complacency, we must continue to strive for change.”

David Evennett, Minister for Sport said: 

Women’s Sport Week highlights the fantastic contribution women have made to sport and celebrates their achievements, from the grass roots to the elite.

“We’ve already seen over 260,000 more women playing sport regularly this year and Women’s Sport Week will help encourage more women to get out there and be active.”

Annamarie Phelps, Chair of British Rowing, added:

Women’s Sport Week will be an inclusive celebration of the impact women have at all levels in sport, from the Olympic and Paralympic podium to the local sports club. It is a great opportunity to celebrate women already involved in sport and to welcome new people into our communities.”

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