Empower Conference will be driven by ŠKODA

October 2018

ŠKODA UK has pledged its support to the Empower Conference 2018, with the Telegraph confirmed as a partner for the event.

ŠKODA UK has been driving change in women’s cycling throughout the 2018 race calendar with their #ThisIsOurTime campaign, which aims to highlight gender inequality within the sport. The car manufacturer is now teaming up with Women in Sport to help educate and inspire others to create a positive change in female sport.

Through #ThisIsOurTime’, the car manufacturer has put female cyclists centre stage of its partnership activity, shining a much-needed spotlight on women at all levels of participation. Dame Sarah Storey, GB’s most decorated Paralympian, is an official ambassador for the campaign and will be discussing the importance of the ŠKODA initiative as a key speaker at Empower 2018.

A key partner of #ThisIsOurTime’ was The Telegraph, who are also supporting Empower 18. With ŠKODA, they set out to readdress the balance of media coverage provided to female cycling. This included a ŠKODA UK takeover of the Telegraph sports pages in the opening days of the football World Cup; placing females at the forefront of news in a time dominated by male sport.

On the campaign, Kirsten Stagg, Head of Marketing, ŠKODA UK, said:

“ŠKODA has a rich heritage in cycling that stretches back more than a century, and that gives us a unique platform from which to champion gender parity in the sport at all levels. #ThisIsOurTime launched at the start of this year’s cycling season and successfully resonated across a broad audience, proving there is an appetite to drive equality. We’re pleased to partner with Empower 2018 to continue in our efforts to affect change.”

Adam Sills, the Telegraph Head of Sport, added:

“At the Telegraph we pride ourselves on the breadth of our sports coverage. Women’s sport has never been so high profile and the Telegraph is committed to covering it in greater detail than we have ever done before.

“It is fantastic to be associated with Empower and discuss and debate the empowering benefits of sport for women and girls, as well as the importance of media coverage in driving change.”

Ruth Holdaway, Women in Sport Chief Executive, said:

“ŠKODA is challenging the way a brand can engage with women’s sport through their excellent support of cycling from the grassroots to the elite end of the sport.  This makes  ŠKODA a great partner for the Empower Conference 2018 and we’re delighted to have them on board.

“We will be welcoming Dame Sarah Storey, Skoda Ambassador and Great Britain’s most-decorated female Paralympian, into the discussions we’ll have about the future of women’s sport.

“We’re also thrilled to also be announcing the Telegraph as a partner for the event.  We couldn’t run an event like this without the support of valuable partners like ŠKODA and the Telegraph.”