This weekend sees the second #BrightFriday campaign led by women’s outdoorwear brand ACAI Outdoorwear, and Women in Sport is delighted to have once again been selected as the charity partner for the event.
ACAI want to turn Black Friday bright and is calling for women to embrace the outdoors over the weekend of 26 – 28 November 2021 to boost their confidence, mental health and physical wellbeing. During this period, 10% of all sales made will be donated to Women in Sport, enabling the charity to continue their incredible work to ensure all women and girls can experience the joy, fulfilment and lifelong benefits of sport and exercise.
Whilst activity levels for both men and women dip during the winter, the decline is more pronounced amongst women. Women in Sport’s insight report highlights the barriers and challenges that women face in keeping active during the autumn and winter.
Coming together in partnership this Bright Friday, ACAI and Women in Sport want to encourage women to get outdoors, regardless of the weather and be inspired by the bright colours of Mother Nature. Women are encouraged to wear their brightest clothing and walk, hike, or even run to realise the physical and mental health benefits of being active. Participants are invited to flood social media with colour, taking and sharing selfies in the outdoors accompanied with a message of positivity using the hashtag #BrightFriday.