Nearly 32,000 women and girls engaged through Women in Sport’s work

March 2020

Women in Sport, the leading UK charity that researches sport purely from the perspective of women and girls, has impacted nearly 32,000 women and girls with its work in 2018 and 2019.

Over the last two years, Women in Sport has worked to ensure that every woman and girl in the UK can experience the lifelong benefits of sport. Through insight and activation, Women in Sport has impacted organisations and individuals across the sector.

Women in Sport’s impact:

  • We have addressed gender stereotypes and broken-down barriers for almost 32,000 women and girls through programmes and partnerships.
  • We challenged the culture of sport through campaigns that reached over 14 million people.
  • Our Research and Advice Service became a go-to knowledge hub for the sector, receiving 31,500 unique visitors.

Thanks to funders and partners we raised £1 million to support projects to transform women and girls’ lives through sport in the 2018-19 financial year. However, there is still much more work to do to level the playing field. According to Sport England’s Active Lives data, only 14% of girls age 5-16 achieve recommended levels of physical activity and around 26% of women are inactive.

Stephanie Hilborne, CEO Women in Sport, said. “I’m extremely proud to be sharing some headlines from the last two years of Women in Sport. Gender stereotypes are still being ingrained at a young age, discouraging girls from sport. Then as adults, women often prioritise everyone and everything above their own needs rather than to enjoy sport and get active. Despite some welcome progress society is slow to change and we still have a great deal to do to change attitudes. We must all continue our work to support women and girls’ physical activity and nurture a country of healthy and happy women.”

We’re continuing to work to tackle this inactivity crisis and create a nation of active and healthy young women. We look forward to working with other stakeholders in the sector to achieve this. This includes looking at the spaces that women and girls can access sport and physical activity and going beyond the traditional thinking, such as working with developer Argent Related, our sponsor for this impact report.

Nick Searl, Partner at Argent Related and Joint CEO of their Brent Cross project added: “Argent Related is delighted to be supporting Women in Sport’s impact report and to be working with the charity in our latest development project at Brent Cross. We’re dedicated to ensuring girls and women benefit equally from our ambitious vision for Brent Cross and want to ensure that we understand their relationship to sport and physical activity.”

You can read the full impact report on Women in Sport’s website.