Ruth Holdaway to leave Women in Sport to become Tennis Victoria’s first female CEO

February 2019

Chief Executive of Women in Sport, Ruth Holdaway, is leaving the charity to take up the role of Chief Executive of Tennis Victoria in Australia. This is a fitting move for Ruth, having campaigned for the last five and a half years for an increase in female leadership across the sport sector.

Ruth joined Women in Sport in 2013, leading a transformational rebrand of the charity and bringing significant impact to the sport sector and the lives of women and girls, including:

  • hundreds of sports organisations developing new programmes for women and girls thanks to the charity’s research, insight and advice service
  • a requirement for more women in leadership roles written into the Code of Sport’s Governance
  • millions of pounds raised from grant and corporate supporters who increasingly understand the positive social impact that is achieved when women and girls are empowered through sport.

Ruth Holdaway said: “It has been an honour to lead Women in Sport. I can’t thank the team of staff, trustees and ambassadors enough for their hard work, passion for the cause and their support to me. The landscape for women’s sport in the UK has changed dramatically since I started in this role and I feel proud of what Women in Sport has contributed to drive that positive change. However, there is much still to do. I’m looking forward to now becoming a female leader in an international sporting arena, and I’ll do everything I can to keep campaigning for women and girls to have equal access to sport and to play leading roles in the sector. I wish my successor every success and urge my colleagues across all sports to invest more time, energy and money into sport for women and girls – to ensure we create a society where women and men have equal opportunities.”

Ruth leaves in early May. The recruitment process will begin in the next few days with the role advertised at and across Women in Sport’s social media channels.

Jayne Haines, Chair of Women in Sport added: “I would like to thank Ruth for her leadership of Women in Sport over the last 5 and a half years. Ruth has worked tirelessly for the cause, improving the experience of sport and fitness for women and girls across the country. Ruth has also transformed the charity itself, with a rebrand and new strategy which make our ability have social impact all the stronger. Tennis Victoria is receiving a seasoned CEO who can be proud of her achievements. On behalf of the Board and everyone associated with the charity – thank you. Ruth’s successor will be joining us at an exciting time. With great momentum behind the drive for gender equality, there are amazing opportunities ahead to change the culture of the sector so that every woman and girl in the UK can experience the lifelong benefits of sport.”