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Case studies

Check out our research and insight in action and how it’s helping the sport sector to better engage women and girls:

ACCESS:

 Tim Caldwell, Head of Sport at the Elms Infant and Junior School, accessed our joint research with parkrun ‘Why are Women Reluctant to Run?’ He now better understands the barriers women face and is using these insights to get more girls active and playing sport at his school.

“I now feel more able to tune in to what women might be worrying about or feeling with regard to exercise and I would like to develop my new understanding further as it would help so much in my role as Head of Sport at my school.”

Tim Caldwell from Nottinghamshire

 

UNDERSTAND:

The development agency for baseball and softball in the United Kingdom, BaseballSoftballUK (BSUK), asked Women in Sport to help them to ensure the appropriate safeguards were in place for women playing softball while pregnant.

“The advice we received from the Research and Advice service on playing softball while pregnant helped tighten up our thinking on this issue. It was helpful to learn that the question of discrimination hangs on health risks and that gives us the platform to make a clear statement to Leagues who blanket ban pregnant women.”

John Boyd, CEO of Baseball Softball UK Ltd.

 

APPLY:

British Universities and Colleges Sport (BUCS) have commissioned Women in Sport to run tailored workshops, develop toolkits and lead research to apply key insights so that they can better engage female students. This BUCS Girl Can, Getting Female Students Active.

“Women in Sport are an important partner of BUCS; supporting the development of opportunities for the female student community. They have presented at a BUCS development event, worked with us to create a toolkit to better engage female students and supported us in running female activator training sessions targeted at inactive students.

“Women in Sport’s wealth of expertise and insights have helped BUCS to better engage with female students. They have helped the higher education sector to become more knowledgeable about creating opportunities for female students; empowering students to not only maintain an active lifestyle, but also to see the value they have to influence others through volunteering roles.”

Amy Seaman, Development Manager, British Universities and Colleges Sport