Exploring the Transition from Recreational to Challenge Rides
“My biggest concern when I was thinking about entering [a challenge ride for the first time] was that I would let
everyone down.” Recently transitioned rider
There are a number of cycling challenge rides across the country each year and we know that women who participate in these cycle more regularly each week.
Women in Sport embarked on a project to investigate how to transition those women who are cycling recreationally to take part in challenge rides.
- What did we want to know?
- Main barriers.
- Overcoming barriers.
We found women had 3 main barriers from transitioning from recreational cycling to challenge events:
- Fear of not fitting in.
- Fear of what might happen on the day.
- Lack of confidence.
- The most persuasive messages identified through the research were those which sought to reassure women that challenge rides were welcoming, for a mix of abilities and planned for safety.
- Ensuring she has behind the scenes support.
- Together she is stronger. The best way of reaching recreational riders was felt to be through existing challenge riders.