Research Report: Big Deal? The Case for Commercial Investment in Women's Sport - Women In Sport

Research Report: Big Deal? The Case for Commercial Investment in Women’s Sport

Published 2011

This report,  under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.

Related Articles

Research Report: The Ideal Sports Club For Women

Published 2011 Released under our former name, Women’s Sport and Fitness Foundation, this research was conducted by Verve to identify factors that create the ideal sports club environment for women.    

Case Study: Engage-her – Challenging Sport Deliverers In Northern Ireland

Published 2017 “During discussions I can already tell that they have started to think on a deeper level about how to fully engage with women and girls, being open to making changes at the club” Executive Summary Women exercise significantly less than men in Northern Ireland; 45% of women have participated in sport in the […]

Research Report: Small Changes, Big Difference For Visually Impaired Women

Published 2016 “Ask what people want instead of simply providing something and expecting them to go!” Executive Summary Women with a visual impairment were chosen as the focus of this exploratory research for two reasons. Firstly,  sports participation is low among people with a visual impairment, even compared with other disability groups.Secondly, women are more likely […]