Published 2011
This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.
Research Report: Big Deal? The Case for Commercial Investment in Women’s Sport
Related Articles
Research Report: Coaching Female High Performance Athletes
Published 2010 Conducted in partnership with sports coach UK, this fact sheet forms part of a series on female coaches and coaching women in sport.
Research Report: Say Yes To Success- The Commercial Benefits Of Partnership With Professional Women’s Sports
Published 2016 “Decisions about whether to invest cannot be made on existing viewing figures, for example. Instead companies must consider what the viewing figures could be if there was investment and meaningful partnerships between all concerned.” Helena Morrissey (Newton Investment Management) Executive Summary Through interviews with sponsors, broadcasters and organisers of four major women’s sports we […]
Research Report: Exploring The Transition From Recreational To Challenge Rides
Published 2016 “My biggest concern when I was thinking about entering [a challenge ride for the first time] was that I would let everyone down.” Recently transitioned rider Executive Summary There are a number of cycling challenge rides across the country each year and we know that women who participate in these cycle more regularly each […]