30 April 2015

What Sways Women to Play Sport?

pdf / 1.72 MB

What Sways Women to Play Sport? Using Influencers to Unlock Opportunities That Positively Impact Women's Sporting Behaviours

#SwayToPlay

What influences women’s sporting participation? Who are the key influencers when it comes to women’s sporting participation?

This landmark new research report, funded by Sport England and based on research conducted by The Behavioural Architects uses a behaviour change model to identify opportunities for sport to better make use of influence figures.

Citation Attributions:

What Sways Women to Play Sport? Using Influencers to Unlock Opportunities That Positively Impact Women’s Sporting Behaviours – Women in Sport – April 2015