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The FA

The Football Association (FA) were one of our priority partners last year (April 2015 – March 2016). We have worked with the FA for a number of years and here’s what they say about us:

“We are very grateful for the support that Women in Sport provides. In particular we have really appreciated the help we have been given on developing a potential new female offer called ‘Soccercise’. The hands on support regarding the values, look, feel and concept, from the outset of a prospective programme, has been invaluable to ensure the end product is fit for purpose. We now look forward to working with Women in Sport on the impact of our Player Appearances programme”


What did we do

The FA run an established ambassador programme where female players visit schools and organisations to share their stories. The programme is currently very much in demand and therefore the FA wanted to assess impact of the programme and how it can influence behaviour change in women and girls football.

The FA’s central objectives for the player appearance programme are:

  1. To raise awareness of the female game and participation opportunities for girls to get involved.
  2. To promote the England women’s team, Women’s Super League and its players and the accessibility of attending a match.
  3. To demonstrate the various career paths available and achievable to girls and women in football.

Women in Sport delivered a research project to measure the impact of these appearances on female participation.

We have now completed the research project and The FA are putting our recommendations into practice.

A full case study can be found here.


The FA’s vision for women and girls participation is ‘to become the second largest team sport after men’s football’. Check out the FA’s Game Changer Strategy for women and girls football (2013-2018).


Get involved

  1. Soccercise demonstration imageFind out how to play, coach, referee or volunteer
  2. Download free resources for ‘Soccercise’; an exciting group exercise class for women
  3. Help get girls aged 7 – 11 involved in football and build their confidence
  4. Find out more about attracting new women and girls to Football.

For more information visit the FA’s specific webpages on women and girls football.