Our Work

Women in Sport exists so that every woman and girl in the UK can experience the transformational lifelong rewards of sport.

To achieve this we inform through our research into women and girls’ relationship with sport and physical activity, innovate through partnering with sport deliverers and inspire using our insight and expertise to bring about changes in policy, practice and attitudes that lead to greater opportunities for women and girls in sport.

All our work supports our three main charity aims:

AIM 1: Help to ensure that girls stay engaged with sport and physical activity at the times when they are most at risk of losing interest – through primary school and through the transition to adulthood

AIM 2: Harness the opportunity that menopause offers to encourage women to take physical activity into the next stage of their lives

AIM 3: Change the culture of sport so that sexism and discrimination become a thing of the past