About the service

A one stop shop to inspire you, help you innovate and ultimately influence your audience.

Our Insights

We are continuously researching and gaining new insights into sport through the eyes of women and girls across a range of communities, ages, life stages and backgrounds. We do this in order to support organisations to improve their offer to women and girls.

In this section you can find out more about our research, practical advice within our toolkits or contact the team to discuss how we can work with you.

Watch this short video to see our Research and Advice service in action.

We offer three levels of support:

Find more about our research and advice service here


Be inspired by our research and insight for free. We have over three decades of experience in understanding women and girls which we combine with other sources to give you all you need to know.


Get in touch – Submit an enquiry to our team if you’d like to talk about putting out insight into practice or get some general advice. Whether you’re a club, sports body, corporate or brand we can help you to think differently about women and girls and we have some practical tools and tips to help get you started.


Influence your audience by applying our research through bespoke services and workshops. We’ve worked across a breadth of brands, charity partners and sports organisations to pilot approaches and put the research into action.