Published 2010
This report, under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in women’s sport.
Published 2010
This report, under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in women’s sport.
Published 2016 “Ask what people want instead of simply providing something and expecting them to go!” Executive Summary Women with a visual impairment were chosen as the focus of this exploratory research for two reasons. Firstly, sports participation is low among people with a visual impairment, even compared with other disability groups.Secondly, women are more likely […]
Published 2017 “It’s for everybody and anybody, it’s meant to be inclusive.” Executive Summary 43% of 120,000 parkrunners are female, yet they are more likely to be classified as ‘reluctant runners’ than men. Through a series of interviews and focus groups with parkrun volunteers and participants this case study sheds light on the motivations and […]
Published 2017 “I was going to go out cycling if the weather was nice when I woke up. Which it wasn’t. I had shopping to do anyway and wasn’t feeling great so I couldn’t go”. Cyclist, aged 34 from London OVERVIEW Participation in sport and physical activity declines in the colder, darker autumn and winter […]
Support us to conduct more research and develop new insights to help empower women and girls through sport. Take a look at our impact report to see what we have achieved so far.