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What Sways Women to Play Sport?

What sways women to play sport? What are the key influencing factors? And how can sport use these better to get more women and girls participating?

I'm Liz, I run and my Dad sways me to play

Our new report, containing the headline findings from research conducted by behavioural change specialists The Behavioural Architects and funded by Sport England, is designed to help sport understand the importance of real life influencers in getting women and girls active.

Download the Report

Our initial findings are available for download from our Resources Section.

Download the full report here.

Women in Sport will be using this research as part of our consultancy offering to the sport sector. If you are interested in how we can work with your organisation, contact

Tell us who your biggest influencer is

Join us across our social media channels, Twitter, Pinterest and Instagram and tell us who sways you to play sport. Use the hashtag #SwaytoPlay to help us highlight the biggest influencers for women in sport

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