What sways women to play sport? What are the key influencing factors? And how can sport use these better to get more women and girls participating?
Our new report, containing the headline findings from research conducted by behavioural change specialists The Behavioural Architects and funded by Sport England, is designed to help sport understand the importance of real life influencers in getting women and girls active.
Download the Report
Our initial findings are available for download from our Resources Section.
Women in Sport will be using this research as part of our consultancy offering to the sport sector. If you are interested in how we can work with your organisation, contact email@example.com
Tell us who your biggest influencer is
Join us across our social media channels, Twitter, Pinterest and Instagram and tell us who sways you to play sport. Use the hashtag #SwaytoPlay to help us highlight the biggest influencers for women in sport